Every business should have a written mission statement with a clearly stated purpose that reflects your core values. Your mission statement should be considered when developing your business plan as well as your business goals and objectives. Establishing your mission statement is important in the beginning stages of your business so you always have a written reminder of why you are doing what you are doing and how you should be doing it.
Mission statements can evolve and change over time, but they should always be considered when developing both short- and long-term business goals. If your mission and purpose change significantly, your goals will also need to adjust to reflect those changes.